When a new cover arrives, I have been known to lose awareness of everything else and get lost in flipping through each page. Before reading, I mentally note the paper choices, the gloss varnishes, the design, the writing, the photo cropping -- all as though my opinion matters. It's a sick passion I have for magazines, writing, and design. It's my day job, actually.
So, imagine my dismay this week when Conde Nast followed other major corporations and folded three titles, Modern Bride, Elegant Bride, and Gourmet. Indeed, the world of magazines is changing. In the last year, it was bye bye to the budget decor niche -- Cottage Living (my favorite!), Blueprint, and Domino.
We can now download Grapes of Wrath to our iPhones or read the New York Times online. We get e-newsletters, e-coupons, e-mail receipts. None of this is news to anyone reading this blog.
In light of all of the magazine doom and gloom, I recently disovered the answer to the loss of Cottage and its cohorts, a new Web "magazine," Lonny. Wonderful writing, creative design, cool content ... but you can't hold it in your hand? It's an online flip-through PDF. Is this the future of magazines?